The University of Chicago Law School needed a new site to appeal to their five disparate constituencies: students, prospective students, faculty and staff, alumni, and employers. The site needed to showcase the Law School’s personality, faculty accomplishments, its innovative use of media (blogs, podcasts and video), incorporate the latest in navigation placement, and be compatible with the Drupal open-source content management system. The finished site needed to incorporate over 3,000 pages of content in a clear and user-friendly manner while emphasizing the unique personality of the Law School.
The site uses a large feature image to draw interest, gives its distinguished faculty a place of prominence, and provides a comprehensive list of the school’s numerous events and news. Links throughout the home page provide entry to the school’s vast blog and podcast areas. A banner ad space at the top allows for special announcements. Tasks included a reorganization of the site map architecture, focus group and competitor research, designing numerous templates to accommodate a variety of content from photo galleries to blog postings to class information, integrating a large variety of social media throughout, and visually balancing the needs of a large community of users.