University of Chicago
LAW SCHOOL GIVING WEBSITE — Click here for the live website
The University of Chicago Law School decided to take their approach to Alumni fund-raising up a notch. They wanted to create a mini-site that was cohesive with the main Law School site, but that gave a more thorough and persuasive argument than was possible in the Alumni section of the main Law School site. By creating a mini-site, the goal was to create a sense of nostalgia and affection for the school, and to sell the idea of why alumni should give back to support research and scholarships. It had to support video testimonials, clearly outline the different ways of giving, and allow for social media sharing. But most importantly, it had to be simple to use and make it easy to make donations.
Borrowing some design cues from the main Law School site, we created a site that allowed the case for giving to be broken down into a simplified structure that outlined the many reasons and ways to give to the Law School. We made it easy for users to not only make their donation, but also to use social media to share their giving with friends and colleagues. Videos offered a personal touch to make the case for giving, and the Honor Roll and Law Firm Challenges allow for a bit of school pride in the competition of who can raise the most funds. Tasks included making best recommendations based on competitor research, working on the site map architecture, and designing all templates to accommodate a variety of content from video to class listings.
Within the first 48 hours of the announcement and launch of the site, enough money was raised that the site almost paid for itself. Online donations jumped 23% from the previous year. It was decided that this mini-site was so effective that it will be replacing the printed honor roll that has been mailed to alumni in the past.