U.S. Figure Skating
Challenge: The 2007 U.S. Adult Figure Skating Championships were coming to Chicago. This event required a host of materials to promote the competition, and a series of retail items to help finance
the competition.
Solution: By creating a modular identity that could be adapted to a variety of materials, we expressed the dedication and competitive passion of the athletes, and the festive atmosphere of the event. The logo was on all items ranging from the web site, programs, pins, tshirts, cd cases, and credential badges.