Society of Actuaries
Challenge: Rather than being perceived as critical members of a business team, actuaries were being pigeon-holed as “back room beancounters.” To change these perceptions, the SOA decided to rebrand. For their annual conference, Rogue Element was hired to unveil the new tagline “Risk is Opportunity” and create all supporting materials.
Solution: Showcasing the varied interests and abilities of key representatives within the profession, we emphasized that actuaries are well-rounded thought leaders who contribute an active management role in business. The “act” in actuaries was highlighted on the annual report, and the message of empowerment continued through posters, event signage, presentation graphics, ads and calendars.