Rogue Element's collaboration with the Society of Actuaries and PR firm GolinHarris won another award: a 2008 Silver SABRE Award. The SABRE Award stands for Superior Achievement in Branding and Reputation and is one of the top awards given by the public relations industry. The judges evaluated our strategic approach using insights underpinned by research and planning, our innovative thinking, our excellence in execution, our effectiveness and of course, a campaign marked with the highest ethical standards.
The award-winning campaign, Actuaries – Risk is Opportunity. The Revitalization of a Profession’s “Brand,” has been a fantastic and rewarding challenge to change the inaccurate perception that actuaries are merely technical analysts averse to risk.
Rogue Element created many components of the campaign, including the annual report, posters, promotional handouts, PowerPoint presentations, and trade show graphics.